What’s wrong with this picture?

bicycle path

Purpose – prevent cars and trucks from using the entrance.

Bicycle Scenario
  • How do I get from here to the other side?
  • Looks like a closed gate – even at slow speeds.
  • Quick decision – go around – the obvious solution!

User experience designs with thoughtfully refined solutions.

User Experience

Design that synthesizes and imagines things as they might or ought to be.

Affordance: perceptions of objects or pathways that convey the meaning of actions or understanding of effects.


Does your software help that target audience be more productive?

Do they enjoy the experience or do they dread any time they need to use it?

A UX Designer puts the user satisfaction front and center.


Rapid prototyping with Axure – interactive, graphical, and clickable wireframes.

Quickly turn requirements into interactive prototypes in a fraction of the time it takes to code a demo.