What's wrong with this picture?
Purpose - prevent cars and trucks from using the entrance.
* How do I get from here to the other side?
* Looks like a closed gate - even at slow speeds.
* Quick decision - go around - the obvious solution!
PC Expressions designs for the user's needs with thoughtfully refined solutions.
Design that synthesizes and imagines things as they might or ought to be.
Affordance: perceptions of objects or pathways that convey the meaning of actions or understanding of effects.
User Experience Design
Does your software help that target audience be more productive?
Do they enjoy the experience or do they dread any time they need to use it?
A UX Designer puts the user satisfaction front and center.
Rapid prototyping with Axure - interactive, graphical, and clickable wireframes.
Quickly turn requirements into interactive prototypes in a fraction of the time it takes to code a demo.